Iberostar

Key Contributions

Product Backlog Management: For a year and a half, I was directly responsible for the UI/UX execution of the product backlog. My role involved designing new features, improving existing experiences, and addressing tickets to support the project’s evolution.

Process and DesignOps Improvement: I proposed and implemented a Design System to streamline backlog operations. I also enhanced DesignOps by creating a system for documenting tickets directly within Figma, improving efficiency and transparency.

Creating Personalized Experiences: I led the design of tailored experiences for both desktop and mobile devices. I collaborated closely with the UX team on A/B tests to optimize functionalities, focusing on increasing the click-through-rate and overall bookings.

Driving Innovation with Special Projects: I contributed to key projects outside of the main backlog, including a feature that enabled room reservations directly from a 360º hotel map and the creation of an immersive experience for room pages using 360º video.

Client and Task Coordination: I managed regular client meetings, presented ticket proposals, oversaw task management, and provided accurate time estimations. This ensured smooth project delivery and alignment with business objectives.

Tools used

Figma

Digital consultancy

Multiplica